Internet Marketing And List Building: Show Them Why |
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People who are successful in Internet marketing understand the importance of having a squeeze page or list building page as the first page on their site because whether in Internet marketing or marketing in the real world, building a list is the most important thing you can do. So, how do you get people to sign up?... Show them what's in it for them. So, how do you get them to sign up? Believe it or not, it's not your picture. It might be your headline, but that will just get them reading down the page further. But your bullet points will tell them why they will want to fill in the boxes because in them, you're going to answer their question, "What's in it for me?" The acronym WIIFM is a staple of all marketing, Internet marketing or offline marketing, too. What's the first step to writing the bullet points? Sit down and make a list of every benefit you can think of. What will your product or service do for the client? When you've finished, get up and walk away for a while. Let your subconscious work a while, and then go back and write a few more benefit statements. Take your time with this process because it's very, very important. But what's a benefit? Put yourself into your customers' shoes. If you were thinking about signing up for your list, what would entice you? What would your product or service do for you? Here's an example. Our My Fist List program, which is geared to new Internet marketing people or those who have been into Internet marketing for a while, but didn't realize the importance of building a list has these features:
About The Author Tellman Knudson is CEO of http://OvercomeEverything.com. Learn how to build a powerful and responsive list quickly through his premiere list-building course. Visit http://MyFirstList.com at http://myfirstlist.comAdd this page to your favorite Social Bookmarking websites                |